How it all began.

I started this business the same way many of our clients come to us — by realizing I was leaving money on the table.

At the time, I was running a software development company and stumbled across a model that helped businesses uncover hidden savings through tax credits, expense reviews, and reimbursement opportunities. As I dug deeper, I had a moment of clarity: “I need this for my own company.”

Sure enough, I learned that our work qualified for the R&D tax credit — a benefit we hadn’t been taking advantage of. I became my own first client, recovered significant savings, and realized just how many other businesses were in the same position: too busy building and growing to notice the dollars slipping through the cracks.

That insight led me to create a service designed specifically for business leaders who don’t have time to hunt for what’s rightfully theirs — but also can’t afford to ignore it.

Now, we partner with mid to large-sized companies to uncover missed opportunities in taxes, operational costs, and healthcare claims. There’s no guesswork, no fluff — just a deep-dive review, expert recovery process, and real dollars back in your business.

— Brian Jones, CEO of BETR Consulting Group

Meet Brian Jones

Brian Jones is an experienced business consultant and leader with 36+ years of experience bringing meaningful solutions to a variety of clients in different markets and verticals.

Brian began his career with 11 years of experience at Accenture in the technology space creating custom systems for large public, private and government clients. This was followed by two years as an IT director at a medical distribution company and two years at an anatomic pathology company.

Following this, Brian founded two different HCM services companies providing technical and functional services to a variety of clients throughout the US and Canada.

Brian received a Bachelor of Science degree in Computer Information Systems from Lipscomb University in Nashville, TN.

Brian lives in Nashville with his wife Jenni of 37 years. Brian and Jenni enjoy glamping with friends when the weather is right.